this is me

I was five when I learned that I wasn’t Superman. Nine when I fell in love with cinema. Eleven when I learned my real first name. Eighteen when I left Hong Kong (where I was born and raised). Twenty-three when I realized I had so much more to learn about this world. Only to have everything prior mean nothing with the birth of my daughter.

Besides Pickle (that’s my daughter) I have been lucky enough to learn from some of the best in the business all of whom helped shape me into the creative I am today.

Currently, I’m at MAL leading the global team on iPad after working on iPhone and AirPods for over four years.

Prior to MAL, my career included starting RGA’s LA office as the creative lead, developing how data could inform storytelling and building their relationship with Nike and adding a “brand” muscle to the agency with with Kyrie’s signature shoe.

I’ve had several stints at Wieden + Kennedy. Once establishing a new tone of voice and brand platform for Samsung, running and modernizing the brand Jordan account, and working on Nike’s refresh of the Just Do it campaign - making it relative to a new generation.

I have freelanced at agencies, production companies, and PR firms taking a little more knowledge with me at every step. My work has allowed me to around the world and I’ve done stints in Australia, Amsterdam and back in Hong Kong. Perhaps still trying to find that home in both agency and country.

Awards are never the goal, but acknowledgment that I am pushing the right buttons is always nice. The above-mentioned work and more has been featured in the NY times, Highsnobiety, the archives of the MOMA, as well as my mom’s mahjong newsletter. It’s been awarded every shade of color from Lions to both types of Pencils.

Outside of advertising, I have written films that were accepted to Sundance, dabbled with animation that was featured in Slamdance and was even published in a veterinary textbook - thanks to my wife, the veterinarian.

But the greatest success I have found is with my daughter, who flies around the living room and reminds me that I can still be Superman.