Establishing a brand voice for Clif Bar
After existing in the world for over 10 years, Clif Bar wanted to finally do a brand campaign and let everyone know just who they were and what they stood for. After working with their founder to establish what drives them and then how to best bring it to life. We launched “Make it Good” and worked on everything from TV spots to how a company that thinks that would look at it’s own packaging.
As a company that believes in “Making it Good”, we looked at their packaging and thought it was time for a change and to hero and feature female athletes.